Hal Koss
Editor • Writer • Content Strategist
About
I’m an editor, writer, and strategist with nearly a decade of content creation experience at tech companies where search is the primary distribution channel. That means I’m just as comfortable conducting keyword research, creating SEO briefs, and monitoring and reporting content performance as I am spotting typos, fixing story structure, and helping reporters sharpen their ideas. I’ve also been a people manager for more than two years, leading a team of writers whose work dominates the top of search engine results pages and is shared on social media by industry leaders.During this time I’ve written and edited hundreds of articles — currently as a senior associate editor (previously a staff reporter) at Built In, an online destination for technology and startup professionals, and before that as a content specialist at Veritas Health, a publisher of consumer health information websites.I’ve also been published in The Weekly Standard, OneZero, First Things, and Bright Wall/Dark Room, among other publications.
Work
Some stories I wrote:
• Inside Pandora’s Voice-First Ad Experiment (Built In, 2020)
• The DTC Party’s Over. What Happens Next? (Built In, 2020)
• In Defense of Selfies (OneZero, 2019)
• Bubble-Gum Happiness (The Weekly Standard, 2018)Some stories I edited:
• What Is Sentient AI? (Built In, 2023)
• Is Return to Office a Good Idea for Companies? (Built In, 2024)
• What the FTC Investigation Into OpenAI Means for the Future of AI (Built In, 2023)
• What Happened to the D in DEI? (Built In, 2024)
Contact
Send me an email or find me on LinkedIn.